Brand Resources

Brand Guidelines

A reference for partners, agencies, and media working with Le Roma Hotels & Resorts. These guidelines ensure consistent, on-brand representation across all touchpoints.

Our Story

The name carries the weight of our promise: Le — a touch of French refinement that elevates; Roma — a tribute to the founder's mother, infusing our brand with family values, maternal warmth, and personal heritage. Each venue name — Gardenia, Samsara, Grandeur, Vista — reflects the unique character of the property it represents.

What began with a single heritage property has grown into South India's fastest growing hospitality brand, united by one philosophy: every guest is family. Our venues bridge the gap between opulence and accessibility — where luxury feels like warmth, not distance, and grandeur walks hand in hand with comfort.

Today, Le Roma Hotels & Resorts spans four distinct venues across Bangalore, each designed to create memories that last generations. From heritage elegance to lakefront serenity, from contemporary grandeur to intimate charm — we offer a setting for every occasion.

Logo

Our logo embodies structured elegance and organic beauty — the golden bee within the hexagon represents community, craftsmanship, and the sweetness of celebration.

✓Do

Use the official logo files provided — never recreate or approximate
Maintain the clear space of at least 1x the logo height on all sides
Place on solid backgrounds (white, cream, or earth green)
Use the light version on dark backgrounds and vice versa
Minimum display size: 120px wide for digital, 30mm for print

×Don't

Stretch, skew, or rotate the logo
Change the logo colours or add effects (shadows, glows, gradients)
Place on busy photographic backgrounds without a solid backing
Crop or partially obscure any element of the logo
Add outlines, borders, or decorative elements to the logo

Colour Palette

Our palette draws from nature — deep forest greens, warm golds, and neutral earths. Click any swatch to copy its hex code.

Typography

Two typefaces form our visual language — Cormorant Garamond for elegance and Montserrat for clarity.

Cormorant Garamond

Primary serif — headings, property names, display text

Display5rem / 80px · 300 (Light) · 1.1lh

Le Roma Hotels & Resorts

Heading 13.5rem / 56px · 300 (Light) · 1.2lh

Where Every Guest is Family

Heading 23rem / 48px · 300 (Light) · 1.3lh

Our Properties

Heading 32rem / 32px · 400 (Regular) · 1.4lh

Event Spaces

Heading 41.5rem / 24px · 600 (Semibold) · 1.5lh

Padma Pavilion

Montserrat

Secondary sans-serif — body text, navigation, buttons, labels

Body Large1.25rem / 20px · 400 (Regular) · 1.8lh

A premium lake-facing wedding and events venue in North Bengaluru, overlooking Chagaletty Lake.

Body1rem / 16px · 400 (Regular) · 1.8lh

Luxury hospitality with opulence and warmth. Four premium venues across Bangalore.

Label / Overline0.75rem / 12px · 500 (Medium) · 1.5lh

BRAND RESOURCES

Button0.875rem / 14px · 600 (Semibold) · 1.5lh

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Photography

Our visual identity relies on warm, natural imagery that captures the essence of each space. Golden hour light, genuine emotion, and architectural beauty define our photographic language.

✓Photography Guidelines

Natural light emphasis — golden hour is priority
Warm undertones and soft contrast
Architectural details alongside human moments
Candid celebrations and genuine emotion
Environmental portraits showing venue context
Detail shots of decor, table settings, and floral arrangements

×Avoid

Harsh direct flash or artificial lighting
Over-processed HDR or heavy filters
Stock-photo poses or staged interactions
Cool or blue-toned colour grading
Extreme wide-angle distortion
Cluttered compositions without a clear subject

Voice & Tone

Our brand voice is warm and inviting, refined yet accessible. We speak to our guests as we would to family — with clarity, confidence, and genuine emotion.

Warm and invitingRefined and elegantClear and confidentEmotionally resonant

Guideline

Don't

Professional but Never Cold

“We’re delighted to craft your perfect day”

“We will execute your event requirements”

Sophisticated yet Accessible

“Experience timeless elegance in our garden venue”

“Our ultra-luxury space awaits the elite”

Personal and Engaging

“Let’s create your dream celebration together”

“Clients may choose from our venue options”

Descriptive but Concise

“Moonlit lawns, cascading waterfalls, and a floating mandapam”

“A very nice and beautiful venue with many great features”

Preferred Language

Avoid

Prefer

budget

accessible

cheap

thoughtfully priced

facility

venue / space

affordable

inclusive luxury

package

arrangement / offering

deal

experience

Content Principles

Be Descriptive but Concise

Use rich, sensory language that paints a picture. Avoid unnecessary complexity or filler words.

Focus on Experience

Highlight emotional moments and the feeling of being there. Paint pictures with words rather than listing features.

Maintain Accessibility

Use clear, straightforward language. Avoid industry jargon. Luxury should feel welcoming, not exclusionary.

Brand Values

Family-Centric Excellence

Every guest is family. Personalised attention to detail. Creating generational memories across celebrations of all sizes.

Authentic Connections

Meaningful relationships built on understanding cultural nuances and genuine engagement with every community we serve.

Inclusive Luxury

Accessible sophistication that celebrates diversity. World-class experiences that welcome everyone, not just the few.

Creative Innovation

Contemporary interpretations of traditions. Innovative space utilisation and modern luxury with timeless appeal.

Sustainable Heritage

Environmental stewardship paired with preserving cultural traditions. Future-focused practices rooted in respect for the past.

Our Venues

Four distinct properties, each with its own character. When representing a specific venue, ensure the correct property name, theme, and capacity are used.