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Brand portal · v1.5

Search the brand⌘ KWelcome to Le Roma

The Le Roma welcome

Our story

Overview The story behind the name Refined. Personal. Welcoming.A personal eye for every detail Shared foundations. Distinct expressions.What we believe

Words of welcome

Overview Our voice The voice in practice Preferred language Writing with care The right words for each place

The creative studio

Our signature

Overview Which signature, when?A background for every signature One bee. Always striped.The logo suite Clear space & minimum size Partnerships & co-branding Approved identity assets

Colour & craft

Overview The master palette Compare the greens Colour & accessibility Typography, seen together Three roles. One type system.Numbers & numerals: Garamond A sense of being there Pattern & texture Motion & iconography

Made for moments

Overview See the composition Koski campaign Photography & image treatment Templates awaiting a release

Channel playbook

Social & video

Overview The drafting & posting guide One brand. Different energies.Compose for the format A signature that stays readable Show both the space and the experience A brief an editor can use A calendar with room for real life Test an idea, then learn from it Before a creative leaves the studio

Drafting & posting

Overview Read, download and review What changed after Bangalore Give the two handles different jobs Plan consistently without inventing a commitment Start every draft with a short brief Select the picture before writing the hook Write like a welcoming host Design and export Review is a separate stage from posting Posting checklist Connect content to real enquiries Run the proposed pilot as a learning programme Owners and source of truth

Our places

Meet the collection

Samsara

Property overview

Property fact sheet

At a glance Rooms & location Spaces & capacities Amenities & services Sources & measurements

Sense of place The Le Roma connection Property palette Property assets

Grandeur

Property overview

Property fact sheet

At a glance Rooms & location Spaces & capacities Amenities & services Sources & measurements

Sense of place The Le Roma connection Property palette Property assets

Gardenia

Property overview

Property fact sheet

At a glance Rooms & location Spaces & capacities Amenities & services Sources & measurements

Sense of place The Le Roma connection Property palette Property assets

The resource desk

Overview Guidelines & asset library Reference copy One-page reference What changed Custodianship & approval

Shared foundations.
Distinct expressions.Corporate website

Explore Le Roma

Expand a section to find its pages and details.

Welcome to Le Roma

The Le Roma welcome

Our story

Overview The story behind the name Refined. Personal. Welcoming.A personal eye for every detail Shared foundations. Distinct expressions.What we believe

Words of welcome

Overview Our voice The voice in practice Preferred language Writing with care The right words for each place

The creative studio

Our signature

Overview Which signature, when?A background for every signature One bee. Always striped.The logo suite Clear space & minimum size Partnerships & co-branding Approved identity assets

Colour & craft

Made for moments

Overview See the composition Koski campaign Photography & image treatment Templates awaiting a release

Channel playbook

Social & video

Drafting & posting

Our places

Meet the collection

Samsara

Property overview

Property fact sheet

At a glance Rooms & location Spaces & capacities Amenities & services Sources & measurements

Sense of place The Le Roma connection Property palette Property assets

Grandeur

Property overview

Property fact sheet

At a glance Rooms & location Spaces & capacities Amenities & services Sources & measurements

Sense of place The Le Roma connection Property palette Property assets

Gardenia

Property overview

Property fact sheet

At a glance Rooms & location Spaces & capacities Amenities & services Sources & measurements

Sense of place The Le Roma connection Property palette Property assets

The resource desk

Overview Guidelines & asset library Reference copy One-page reference What changed Custodianship & approval

Shared foundations.
Distinct expressions.Corporate website

Brand portal/The Hive

What changed Search Master kit

The Hive

A shared heritage.
Distinct
senses of place.

The foundations we share. The places that make us distinct. A shared reference for everyone creating for Le Roma. The Hive is our internal name for this library.

Discover the master brand

Our growing collection

Le Roma · Active

Samsara

Lakefront · Balinese · Serene

Le Roma · Upcoming

Grandeur

Business · Contemporary · Assured

Le Roma · Upcoming

Gardenia

Resort · Portuguese-inspired · Celebratory

One family.
A world of welcome.

Social & video guide Drafting & posting guide Download the one-page reference · PDF

Always Le Roma

Shared foundations.
Distinct expressions.

Explore the family

Logo architecture

One governing master brand.

Shared typography

Cormorant Garamond for headings, Montserrat for body, Garamond for numerals.

Family voice

Clarity, compassion and honesty.

Quality & governance

Consistent standards. Approved assets.

Each property brings its own palette, imagery and sense of place to a shared Le Roma foundation.

Le Roma · Brand portal · v1.5

19 October 2026 · Released
Custodian: Le Roma Hotels & Resorts

What changed Report an issue Corporate website

A shared heritage.Distinctsenses of place.

Shared foundations.Distinct expressions.

Logo architecture

Shared typography

Family voice

Quality & governance

A shared heritage.Distinctsenses of place.

Shared foundations.Distinct expressions.

Logo architecture

Shared typography

Family voice

Quality & governance

A shared heritage.
Distinct
senses of place.

Shared foundations.
Distinct expressions.

A shared heritage.
Distinct
senses of place.

Shared foundations.
Distinct expressions.