Find the right expression.
Search guidelines, property chapters and approved downloads. Start with the current version, every time.
Guidelines & asset library
#69 resources
Partnerships & co-branding
Our signature · Keep the master-brand lockup intact. A partnership must not change the supplied bee, typography, proportions, or colour of the mark.
Le Roma master brand · CurrentThe master palette
Colour & craft · Gold anchors the identity; deep forest, cream and sand support the family palette. Samsara uses Pavilion Olive, reflecting the property itself. Do not force green into every photograph or add lake blue as a new brand colour. Each property introduces a controlled accent, documented in its own chapter.
Le Roma master brand · CurrentThree roles. One type system.
Colour & craft · Cormorant Garamond brings elegance to headings, property names and display text. Montserrat brings clarity to body copy, navigation, buttons and labels.
Le Roma master brand · CurrentA sense of being there
Colour & craft · Warm, natural imagery captures the essence of each space. Golden hour light, genuine emotion and architectural beauty define our photographic language.
Le Roma master brand · CurrentOur voice
Words of welcome · We speak to our guests as we would to family — with clarity, compassion and honesty. Make every guest feel special, welcomed and cared for.
Le Roma master brand · CurrentLe Roma Samsara
A serene, expansive lake-facing setting in North Bengaluru for celebrations, gatherings and stays, overlooking Chagaletty Lake.
Le Roma samsara · ActiveThe story behind the name
Our story · Le — a touch of French refinement that elevates. Roma — a tribute to the founder’s mother, infusing our brand with family values, maternal warmth, and personal heritage.
Le Roma master brand · CurrentRefined. Personal. Welcoming.
Our story · Luxury hospitality with opulence and warmth. A shared philosophy — every guest is family — connects the distinctive settings in the Le Roma collection.
Le Roma master brand · CurrentA personal eye for every detail
Our story · Rohan and Vijaya bring their own eye for architecture, objects and atmosphere to each property. Sculptural lighting, thoughtfully chosen furniture and distinctive spaces make the collection personal.
Le Roma master brand · CurrentShared foundations. Distinct expressions.
Our story · Our story, our values, and the foundations that bring the Le Roma family together.
Le Roma master brand · CurrentWhat we believe
Our story · Our story, our values, and the foundations that bring the Le Roma family together.
Le Roma master brand · CurrentWhich signature, when?
Our signature · The full signature introduces Le Roma. LR brings a quieter signature to everyday details: linen, uniforms, robes, key cards and leather folders. Use the bee sparingly; a text-only wordmark is not supplied.
Le Roma master brand · CurrentA background for every signature
Our signature · Ivory on forest. Ink on cream. Warm gold on white. Use the supplied colour artwork rather than recolouring a logo yourself.
Le Roma master brand · CurrentOne bee. Always striped.
Our signature · The striped-tail bee is the approved standard for every new Le Roma application: full signature, secondary seal and standalone emblem. The plain-tail treatment is retired.
Le Roma master brand · CurrentThe logo suite
Our signature · Original supplied artwork. Choose by application using the guidance above; keep each composition intact.
Le Roma master brand · CurrentClear space & minimum size
Our signature · The real Le Roma logo, supporting marks, and the rules that protect their integrity.
Le Roma master brand · CurrentApproved identity assets
Our signature · The real Le Roma logo, supporting marks, and the rules that protect their integrity.
Le Roma master brand · CurrentCompare the greens
Colour & craft · Le Roma Earth and Deep Forest alongside Samsara’s Pavilion Olive and Deep Olive. See each shade at the same scale, compare two in use, and copy the exact hex colours.
Le Roma master brand · CurrentColour & accessibility
Colour & craft · Use dark text on light surfaces for sustained reading. Gold is a decorative accent; colour alone must never communicate status.
Le Roma master brand · CurrentTypography, seen together
Colour & craft · A heading, subtitle and paragraph shown at their actual web sizes. Cormorant Garamond 56px and 24px pairs with Montserrat 16px; narrow screens use 40px and 20px headings.
Le Roma master brand · CurrentNumbers & numerals: Garamond
Colour & craft · Use Garamond as the default for numbers and numerals across the Le Roma family, including room numbers, dates, prices, capacities, statistics and Roman numerals.
Le Roma master brand · CurrentPattern & texture
Colour & craft · Samsara’s documented Heritage Lattice interprets Indian jali work through hexagonal honeycomb geometry. Keep its use specific to the Samsara expression. The corporate website has retired the repeating honeycomb treatment.
Le Roma master brand · CurrentMotion & iconography
Colour & craft · The corporate interface uses restrained transitions and Lucide line icons. Respect reduced-motion preferences; content and navigation must remain available without animation.
Le Roma master brand · CurrentSee the composition
Made for moments · Two layout studies using a real Samsara photograph: left alignment for an editorial announcement, and a centred invitation. Logo placement, text position and background colour work together.
Le Roma master brand · CurrentKoski campaign
Made for moments · The revised horizontal artwork combines the bee and a larger, bolder Le Roma wordmark with more space above Hotels & Resorts. Both original download formats remain available.
Le Roma master brand · CurrentPhotography & image treatment
Made for moments · Existing applications, campaign artwork and photography guidance for the moments where the brand meets people.
Le Roma master brand · CurrentTemplates awaiting a release
Made for moments · Presentation decks, social templates, email signatures, stationery and menus do not yet have approved editable masters in this library.
Le Roma master brand · CurrentThe voice in practice
Words of welcome · Warm and inviting. Refined yet accessible. Clarity, compassion and honesty in every conversation.
Le Roma master brand · CurrentPreferred language
Words of welcome · Warm and inviting. Refined yet accessible. Clarity, compassion and honesty in every conversation.
Le Roma master brand · CurrentWriting with care
Words of welcome · Help the client visualise the event rather than only listing features. Use clear, sensory language and keep the message concise. Use relevant wedding or corporate terminology when it helps, explain unfamiliar terms, and keep the warmth.
Le Roma master brand · CurrentThe right words for each place
Words of welcome · Warm and inviting. Refined yet accessible. Clarity, compassion and honesty in every conversation.
Le Roma master brand · CurrentChoose a property
Our places · Meet the places behind the name. Explore each property’s character, then get the room counts, venue areas and planning details in its fact sheet.
Le Roma master brand · CurrentWhat stays. What changes.
Our places · Meet the places behind the name. Explore each property’s character, then get the room counts, venue areas and planning details in its fact sheet.
Le Roma master brand · CurrentThe scope of this edition
Our places · This portal edition focuses on Samsara, Grandeur and Gardenia. The broader corporate collection also includes Vista; its website and venue information remain available through the corporate site.
Le Roma master brand · CurrentThe drafting & posting guide
Social & video · Updated 19 October 2026: the operating companion for Ilon, Vijaya and everyone creating for the two handles. Read the guide for cadence, briefs, review, posting and measurement.
Le Roma master brand · CurrentOne brand. Different energies.
Social & video · Weddings should evoke emotion and help people picture their own celebration. Corporate stories should feel lively, sociable and purposeful: show teams working and enjoying time together.
Le Roma master brand · CurrentCompose for the format
Social & video · Working production defaults: 4:5 portrait feed artwork at 1080 × 1350; 9:16 vertical Reels and Stories at 1080 × 1920. Reserve 16:9 for a separately composed landscape film. These are starting canvases, not a complete platform specification.
Le Roma master brand · CurrentA signature that stays readable
Social & video · Bottom-right was the placement direction discussed for static posts. The diagrams below translate it into a working layout; exact margins and video placement still need a template review.
Le Roma master brand · CurrentShow both the space and the experience
Social & video · Pair a clear empty-space view with the space in use. The first helps a planner understand scale and layout; the second helps them imagine their guests there. Neither replaces the other.
Le Roma master brand · CurrentA brief an editor can use
Social & video · Specify the property, audience, intended feeling, format, approved source clips, single message and call to action before editing. Weddings: connection and anticipation. Corporate: participation, teamwork and shared enjoyment.
Le Roma master brand · CurrentA calendar with room for real life
Social & video · Plan a rolling three-month content calendar around monthly themes, the event mix and available assets, with room for timely moments. A monthly theme guides the mix; it does not exclude all other subjects.
Le Roma master brand · CurrentTest an idea, then learn from it
Social & video · The working proposal is a 12-week pilot. Agree the final duration and start date before launch. Select one change per comparison, such as a checklist opening versus a venue-only opening.
Le Roma master brand · CurrentBefore a creative leaves the studio
Social & video · Check the property and its live or upcoming status, the accuracy of all facts, the intended audience, the approved logo file, text contrast, crop, caption, call to action and usage permissions.
Le Roma master brand · CurrentRead, download and review
Drafting & posting · Updated 19 October 2026. Use this guide from the first brief through review, posting and measurement. The proposed cadence is for team agreement; this guide does not approve or schedule any post.
Le Roma master brand · CurrentWhat changed after Bangalore
Drafting & posting · The 11 October planning discussion established a property-led programme and a more selective parent account. The 13 October brand/social discussion sharpened the creative direction: welcoming hospitality, visible human emotion, stronger photography, useful planning content and measured experiments. The portal subsequently incorporated the shared voice, social chapter, Garamond numeral rule and corrected property facts.
Le Roma master brand · CurrentGive the two handles different jobs
Drafting & posting · Handle: @leromasamsara · Editorial job: Help people picture a visit, celebration, stay or corporate gathering at Samsara · Suitable content: Real celebrations; space stories; rooms; planning checklists; corporate gatherings; useful walkthroughs · Avoid: Mixing a wedding and a corporate pitch in one creative; generic luxury captions; unsupported availability or package claims
Le Roma master brand · CurrentPlan consistently without inventing a commitment
Drafting & posting · Maintain a rolling three-month board. The 11 October discussion proposed preparing 36 property posts together, with roughly four event stories and eight property-led stories per twelve. Treat this as a planning proposal, not a signed-off monthly quota. Confirm current team capacity and the named publisher before converting this proposal into scheduled dates.
Le Roma master brand · CurrentStart every draft with a short brief
Drafting & posting · Record the following in the CRM content item before review:
Le Roma master brand · CurrentSelect the picture before writing the hook
Drafting & posting · Lead a celebration story with an observable human moment: a shared laugh, a blessing, a dance or a guest-level view of the gathering. Follow with context or a detail. Do not invent names, quotations, relationships or a continuous story across photographs from different events.
Le Roma master brand · CurrentWrite like a welcoming host
Drafting & posting · Clarity, compassion and honesty are the shared voice. Help a guest visualise their day in concrete language. Be warm without being familiar on someone else's behalf. Prefer the detail visible in the image to adjectives such as exquisite, ultimate or unforgettable.
Le Roma master brand · CurrentDesign and export
Drafting & posting · Use Cormorant Garamond for headings, Montserrat for body/interface copy and Garamond for numbers and numerals. Garamond is not Cormorant Garamond. Use a licensed supplied font; if it is unavailable, avoid numeric creative treatments or hold the export rather than silently substituting.
Le Roma master brand · CurrentReview is a separate stage from posting
Drafting & posting · Use CRM Creative Review for the visual, caption and channel decision. The calendar/editor at Content holds the detailed brief and notes.
Le Roma master brand · CurrentPosting checklist
Drafting & posting · Confirm the exact brand account and approved creative revision.
Le Roma master brand · CurrentConnect content to real enquiries
Drafting & posting · A save-first planning post can use "Save this for your venue visits." A conversation-first Samsara post can ask for a DM with the occasion, preferred date and approximate guest count. A stay enquiry should ask for dates and guest/room requirements. Use one primary CTA per post; compare WhatsApp and DM in separate pieces.
Le Roma master brand · CurrentRun the proposed pilot as a learning programme
Drafting & posting · The October meeting proposed twelve weeks of testing alongside normal posting; its start date and owners remain to be agreed. Use the first two weeks for baseline and small comparisons, the next four to compare formats, the following four to repeat promising patterns, and the final two to review results and production effort.
Le Roma master brand · CurrentOwners and source of truth
Drafting & posting · Assign a creator, reviewer, publisher and daily inbox owner before committing the calendar. A reviewer is not automatically the publisher. Use existing assets first, and confirm capture access and rights before promising a new shoot.
Le Roma master brand · CurrentGuidelines & asset library
The resource desk · Search guidelines, property chapters and approved downloads. Start with the current version, every time.
Le Roma master brand · CurrentReference copy
The resource desk · Search guidelines, property chapters and approved downloads. Start with the current version, every time.
Le Roma master brand · CurrentOne-page reference
The resource desk · A compact reminder of the current identity, voice, type sizes and production checks. Read the full guide first; the sheet is a reference, not a substitute.
Le Roma master brand · CurrentWhat changed
The resource desk · Search guidelines, property chapters and approved downloads. Start with the current version, every time.
Le Roma master brand · CurrentCustodianship & approval
The resource desk · Le Roma Hotels & Resorts governs the master identity, shared standards and approval of assets. The existing public contact for brand-kit and partnership enquiries is sales@leromahotelsandresorts.com.
Le Roma master brand · CurrentSamsara property fact sheet
Property rooms, venue areas, layout capacities, amenities and location.
Le Roma samsara · ActiveSamsara colour palette
Pavilion Olive #63734b · Deep Olive #53633d · Samsara Cream #f7f5ee · Gold Accent #d2b169
Le Roma samsara · CurrentGrandeur property fact sheet
Planned rooms, venue areas, layout capacities, amenities and location.
Le Roma grandeur · UpcomingLe Roma Grandeur
A contemporary business hotel coming to North Bengaluru.
Le Roma grandeur · UpcomingGrandeur colour palette
Royal Navy #1e3a5f · Silver #c0c0c0 · Ice #f5f7fa
Le Roma grandeur · CurrentGardenia property fact sheet
Planned rooms, venue areas, layout capacities, amenities and location.
Le Roma gardenia · UpcomingLe Roma Gardenia
An upcoming resort in North Bengaluru, with a Portuguese-inspired design direction.
Le Roma gardenia · UpcomingGardenia colour palette
Heritage Green #0b3b2e · Heritage Brown #4c3d21 · Warm Gold #9e8955 · Sand #e6e1d9
Le Roma gardenia · CurrentReference copy
#Le Roma Hotels & Resorts
Distinctive stays and celebrations in North Bengaluru. Samsara and Vista welcome guests today; Gardenia and Grandeur are coming soon.
Le Roma Samsara
A serene, expansive lake-facing setting in North Bengaluru for celebrations, gatherings and stays, overlooking Chagaletty Lake.
Le Roma Grandeur
A contemporary business hotel coming to North Bengaluru.
Le Roma Gardenia
An upcoming resort in North Bengaluru, with a Portuguese-inspired design direction.
Reference copy is drawn from the current corporate and property descriptions. Confirm operational details before adding dates, ratings, capacities or claims.
One-page reference
#A compact reminder of the current identity, voice, type sizes and production checks. Read the full guide first; the sheet is a reference, not a substitute.
Download the one-page reference · PDFWhat changed
#Portal 1.5 · Social drafting & posting
Added the team operating guide and PDF download: separate handle roles, proposed cadence, drafting, review, posting checks and enquiry measurement. Cadence remains a proposal; no creative is approved or scheduled by this release.
Portal 1.4 · The Hive
Meeting revisions: internal portal naming, voice, founder-led design story, property language, explicit floating and seated capacity, a separate social and video guide, and a one-page reference. Follow-up: Garamond is confirmed as the default for numbers and numerals, distinct from Cormorant Garamond headings. Gardenia renders and any body-font replacement remain pending.
Portal 1.3 · striped bee standard
The striped bee is approved as the single standard. All current portal lockups and the new v3 SVG, PNG and EPS kit follow it. Previous mixed-bee kits are archived.
Portal 1.2
Visual signature guidance, supplied background variants, a combined type specimen and photographic layout studies. The bee comparison in this review was subsequently resolved by the striped-bee decision in version 1.3.
Portal 1.1
Le Roma welcome, creative studio and property journeys replace the numbered reading sequence. Every property now has a searchable fact sheet with sourced areas, accommodation, layout capacities and amenities.
Portal 1.0
The existing guide reorganised into seven chapters, three property expressions, searchable resources and accessible navigation. Approved source files preserved.
Master logo kit v2
Retired mixed-bee kit, retained at its original address for historical reference. Use the striped-bee v3 kit for new work.
Koski campaign artwork
Latest repository revision of the campaign files. The supplied combined SVG and PNG are preserved without modification.
Archived assets · retired mixed-bee kits
Historical reference only. Use the striped-bee v3 kit for new work.
Custodianship & approval
#Le Roma Hotels & Resorts governs the master identity, shared standards and approval of assets. The existing public contact for brand-kit and partnership enquiries is sales@leromahotelsandresorts.com.
Use current approved files for their stated scope. “Active” describes a live property; “Upcoming” describes a property or asset that is not yet available. “Archived” files are retained for reference and must not be used for new artwork.
This is portal version 1.5, released on 19 October 2026. Its issue date is not a property opening date or a new approval date for the source assets.